Paoletti, who wrote the book Pink and Blue: Telling the Boys from the Girls in America, explains that girls wore blue in connection to the Virgin Mary who was thought to have worn a lot of blues. ![]() Women, meanwhile, often wore blue because it was associated with calmness and had religious significance in the Catholic Church. Men started wearing pink more often because they saw it as a powerful, attention-grabbing color that would help them stand out from the crowd. “It became all the rage, and at the time it was gender neutral, so everybody was wearing pink,” says Naomi Greyser, an associate professor of gender, women’s, and sexuality studies at the University of Iowa. Her fondness for pink in the arts shaped the culture and taste of people across Europe. Madame de Pompadour was the closest thing 18th-century French society had to a fashion influencer. We can attribute the popularization of pink to one of King Louis XV’s most famous mistresses. Acceptance of the color depends on the culture and society where you’re living, says Jo Paoletti, a professor of American Studies at the University of Maryland. In India, sometimes you’ll see pink turbans on a groom on their wedding day. ![]() ![]() South Korean men have long embraced wearing shades of pink on the regular. And while pink is largely still seen as a feminine color in Western societies, this is not a shared universal view. For a long time, pink was mainly seen as a color for just girls-an irony considering that gender studies experts say that until the 1980s, it was often worn by men.
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